David Crystal, an American traveling in London, saw the name “AJ IZOD” on a storefront. Inspired by the name, he brought it back to America.
The American brand was founded in 1937. During the 1950s and 60s IZOD increased its exposure through celebrity endorsements and sports sponsorships. In the 1980s, the preppy look associated with IZOD took America by storm, with pastel IZOD polos playing a central role in this fashion.
PRODUCT CATEGORIES AND PRICE RANGE:
| Shirts | MRP | 1599 TO 3299 |
| Trouser | MRP | 1999 TO 2999 |
| T shirts | MRP | 999 TO 2799 |
| Shorts | MRP | 1499 TO 1999 |
| Sweat Shirts | MRP | 2699 TO 3199 |
| Jackets | MRP | 3599 TO 6599 |
| Jeans | MRP | 2199 TO 3499 |
| Sweater | MRP | 2299 TO 2999 |