The world's largest apparel company & Present in more than 150+ countries with 27 brands in the portfolio. VF Corporation (Global) is based in Greensboro, North Carolina, USA, VF Brands India Pvt. Ltd. is based in Bangalore. Chief Executive Officer (CEO) of VF Corporation is Mr. Steven Rendle & Managing Director India is Mr. Puneet Khosla.

VF was founded in 1899. VF came to India in 2006. Lee was founded in 1889. Lee was founded by Mr. Henry David Lee,

Vintage laundry:

An ode to the true blue denims of the ’70s, Vintage Laundry features heavy washed distressed denims for outdoor wear. Beaten, ripped and left to dye, each stitch, cut and rip is infused with tales from a time gone by.

With extreme washes, rocky repair work, 5 pocket styles and much more, this pair of jeans is soaked deep in the heritage and legacy of workmanship. Get any closer and you could smell the industrial leather and hear the clang of metal.

Add retro embroidery in the mix along with textured dobby weave patterns, off-set print, vintage graphic and funky messages; you get denims that are not only a blast from the past but also built to last.

Vintage Laundry means true blue denims of the ’70s.

Denims made with heavy weight fabrics for durability & rough use.

Washes – Low/ Medium/ High Distress – Distress/ Repair Work/ Patch Work (In Patch, Out Patch)

Lee Urban riders:

There's a new freedom on two wheels. Called urban cycling. Experienced when one pushes for it with the right attire. The Urban Riders range holds nothing back in providing urban cyclists their space, flexibility and comfort. 

Crafted with L-shaped belt loops, stitched with unique trims and patterns, the jeans allow long sitting on the saddle to become a matter of comfort.

Fabricated from Dual-Weather Denim from Coolmax, the jeans keep the rider unrestricted during summers or winters, cooling or insulating the body when needed. A code amongst Lee enthusiasts, its 6-dot imprint conveys street sophistication. Its breathability and Evaporative Cooling technology keeps one fresh all day. Add to it stretchability that hinders no movement during pedalling.

The tees in the range are equipped with reflective strips that grant the rider visibility at night, bringing safety to the pedal.

Encompassing jeans, tees and accessories, the Urban Riders range offer those behind the handlebar comfort that finds little rivalry.

Fabric ‐ Cool Max Fabric, a blend of cotton, polyester & Lycra – breathable, strong & stretchable.(1 point) It gives cooler feeling (absorbs sweat & evaporates fast)

Features ‐ Special trims & patterns , comfortable seat area & side seams, easy access pockets, L shaped belt loop, HDL label, 6 dots which represent the collection

Benefits ‐ comfortable for urban cycling/ riders/ and long distance travel. Topwear ‐ there are reflective back patch which ‘glows /shines in the night’.

Washcare ‐ avoid softeners with Cool Max fabrics.

Body Optix:

Tell them when they introduce the product they have to say "denims" from “Body Optix” collection".

It is scientifically designed by experts to redefine the Indian body shape.

The 4 F’s of a denim – features, finishing, fabric, fits are designed to give optical illusion. Features – curved yoke and pockets & placement (to shape the back area), double side seam, (elongates & slims the leg)

Finishing (wash/ fading) – Laser technology to redefine and shape the body (thigh & shin area)

Fabric – Lycra beauty fabric – super soft hand feel & retains shape.

Fits – in best selling fits – Holly (mid high), Jegging (mid), Amy (low), Maxi ( x‐ low)

Denim dresses ‐ (1) easy dress, shading of dark & light, laser lines – gives illusion of slimmer body. (2)Rider dress – mix of a jacket & skirt together with curved seam, laser prints.

Fabric – Black & Grey Colours Features ‐ Cut & sew at pocket & yoke & side zip up legging Finish ‐ All over laser print Fits – Ultra High Rise (UHR)

101+ Denims:

A resounding culmination of Lee's 127 inimitable years, Lee 101+ represents its dyed-in-the-denim legacy. A remaster of Lee's archetypal 101 collection, which elevated denim from an industrial fabric to a rip in the trends of its times, it combines upgrades in craft with the command of fabric only Lee can boast of.

The '+ 'in 101+ represents a host of upgrades across all levels. Unique trims, selvedge fabric that resists unravelling at the ends, special buttons, zippers, anniversary labels, and a hidden message that will never repeat on another pair of Lee jeans. All of which elevates the jeans into another sphere of attitude.

A collection for the man whose denim is more than mere adorning fabric, 101+ is an undoubted legend coming into its own.

Tell them when they introduce the collection they have to say "125 Years of Lee –101+

Tell them these denims are Lee’s Heritage Denims and are made like original denims made by Lee almost a century ago. Benefit: Original, heritage denims , brand DNA

Tell them the denim has heavier fabrics, Selvedge fabrics, 101+ trims, twisting the back pocket “x” signature stitching into a “+”, giving it the unique name: ‘Lee 101+’ 

Lee Classics:

Simplicity is at the crux of everything. And Lee’s Classic range is inspired from nothing but

bare simplicity – making it the perfect match when you pair it with just about everything.

Lee Classics defines simple in its own unique way that pairs impeccable quality and

timeless craft, turning these jeans into ageless treasure.

Simple is the new cool

Sometimes all you need is simple blue denim

Simple never goes out of style

If you’re wondering what to pair them with, the answer is plain and simple. Everything.

The Classics collection is designed to complement any attire, making you the unique

separator that shouts style, silently.

Simple has no reason

Simply put, Lee Classics is all about – No frills. No jazz. Just straightforward fashion.

Tell them when they introduce the product they have to say "denims" from the "Classics" collection

Tell them that these are evergreen denims with classic Lee Buttons / Rivets / Busted seam / classic fabrics and Lazy S pockets. Benefits: they are comfortable, never go out of style, timeless, easy to mix and match.

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